Tata Safari

Tata Motors brings back its iconic brand – ‘Tata Safari’ in a new avatar

Tata Motors brings back its iconic brand – ‘Tata Safari’ in a new avatar, Tata Safari introduced India to the SUV lifestyle, and glamourized the segment in India for other players to follow. For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.

The original Safari, launched back in 1998, was a game changer for Indian motorists, giving them a taste of an off-road capable family vehicle that also offered premium creature comforts. Although the name is carried over, the new SUV is a completely new seven-seater based on the 5-seater Harrier’s Land Rover-derived platform.

“The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades,” said Shailesh Chandra – President, Passenger Vehicles Business Unit, Tata Motors. “We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”

The new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle. It encourages customers to ‘Reclaim their Life’ with its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and new age connected technology, which make it ideal for both daily commute as well as an exciting family getaway.

Tata Safari

The Safari further builds on the legacy of prestige and outstanding performance by combining Tata Motors’ award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.

Arriving in showrooms this January, booking for the new Safari will begin shortly. Stay tuned for more details.